What is the first thing you notice when you open a Facebook page or a Pinterest profile? Do you trust your first impressions? Your social media platforms set up should be in a way that attracts new followers and customers at first sight. There are many aspects to pay attention to, and everything is significant! Your profile picture, your „about us“ section, your cover photo, absolutely everything. We make sure to set up your platforms optimally and that yosociaur design & info are unique and up-to-date at all times. 
First of all, there should be enough info about your company. People don’t like being obligated to visit too many places to find all the details they need. What they appreciate is having everything in one place, being short and precise and getting straight to the point. So, your bio or „about us“ section are very important!
We use it to inform people about your company’s location, products or services, as well as share a short overview of your business with them and provide them with contact details, such as an e-mail address, in case they don’t want to use private messages.
About us section is the perfect place to add the prices or product details if applicable – we do it accordingly to the feedback we receive from the audience. If they ask about something frequently, it is a good sign that it should be on the profile.
We also take care of your pages’ ´looks.´ Your profile photo and cover should also be optimized because this is the first thing that catches your potential client’s eye. It’s not enough to find an interesting design or something related to your brand – the photos should be the right size and well-positioned on your platform. In another word, we use only high-quality photos! What you show on the picture should be associated with your product or service, so the best choice for your profile picture is your logo and, if there is a catchy phrase related to your brand, the cover photo should contain it. If possible, you should have the same profile and cover photos on all the platforms you use. The recognizable photo makes people remember you very quickly and recognize your brand wherever they go. LinkedIn is specific: we also make sure it’s set most professionally and tidily possible. A pinned post or a tweet won’t hurt either – we choose one of the most famous phrases or photos already published and pin it to the top of your profile so that new visitors on your page can see just how amazing your platform is!
Finally, we never forget to keep your profile up-to-date. Each time there is a new product or a new service, or you want to let your audience know about some news or changes in your company, we are there to do it as soon as possible. If a price changes or service is no longer available, your clients should know about it immediately – it’s essential to keep the people updated and informed if you want to avoid unpleasant situations. You can rest confident that we’ll do all of this promptly.Your ´interests´ page should be neat as well. Interaction with other pages can be seen as something positive if you do it right. When people see what pages you liked and what pages you interact with, that can help build a positive image of your company too. We make sure you like, comment on and share the right content, in harmony with your company’s principles and your brand image. Also, if other pages like yours, and comment on your posts, it can bring you new followers and customers. Successful collaboration is important on social media too!
Good marketing means also being present on social media. However, it isn’t enough only to have your accounts opened, and post random things: you need to have an attractive design, good interaction with your audience and, of course, exciting posts! You can’t just post anything on your page – this is one of the crucial things in building a vast network and gaining a loyal audience. Your posts need likes, loves, shares, and comments. To make them interesting for your customers, we always have a couple of critical elements in mind.
We get to know your audience! First of all, we are clear about who your target audience is. Are your customers' professionals, students, women, men...? When are they at work or school, what are they more likely to read online, how much free time do they have? What is exactly your goal and how do you want to achieve it? It helps us decide if we should post long articles or short reviews and when to post them! Adequate content is essential for attracting new followers and keeping the ones you already have.
Timing is everything! You’re less likely to get many likes in the middle of the night if your target audience is business people who get up early in the morning. They are asleep at 2 AM! However, models and bloggers are scrolling through the Instagram feed at that time. So, knowing your audience well helps us find the best time that will bring you new likes and shares. Researches say that, generally, every platform has a specific time when there’s the biggest amount of activity and, accordingly, the best times to post are:
Instagram: 2AM, 8AM, 5PM
LinkedIn: 7AM, 12PM, 5PM
Facebook: 9AM, 1PM, 3PM
Twitter: 12PM, 3PM, 5PM
Pinterest: 2PM, 9PM, 2AM
Google+: 9AM, 11AM, 1PM
However, we always experiment at first! We try different times and find out what works best for your audience. Maybe they aren’t ordinary!
How often do you post on your platforms?
We always try to find a right balance between spamming people and making them forget all about your existence. Of course, you already know that quality trumps quantity, so we pay attention to what we post more than how often we do it. Still, if you want to stay popular, it’s important to make yourself visible once in a while. There is no one fits all solution for every company and social platform, but, in general, once a day is good enough not to lose your followers on Facebook, LinkedIn or Instagram. Also, we have in mind that, for example, Instagram Stories only last for a day, so we make sure to post them frequently! As for Twitter, it’s the platform that allows us the highest number of posts daily, up to 15.
We make great headlines! If your page posts pictures, videos or external links, it’s also crucial to write a proper introduction for each post! It’s not enough just to put it out there. Yes, your followers will see your post, but you don’t know how many people will open it the link or the video! So, we make your headline sound tempting, exciting or mysterious.
Hashtags (an adequate amount of them) are also necessary, so the post reaches as many people as possible.
Another great idea is to ask a question or invite people to share their experiences or even thoughts and tips about something related to the post. Asking questions will boost the interaction with your audience and make them return to your page to see if there are new responses or likes.
We stay up-to-date! No matter what your brand is about, it’s important to speak up about what is happening in the world. You can avoid politics, but charity and helping others should always be one of your priorities, apart from advertising your product or services. That approach helps us build a good image of your company and have people associate positive emotions with your brand, as well as share content from your page.
Staying up-to-date also applies to your area of expertise, where we pay attention to all the changes and news in your field and stay informed about the things that concern your business.
When purchasing a product or using a service everyone likes to feel acknowledged. Customers need to see that the company and its employees care for them and their user experience. The client wants to think that his opinion matters and their satisfaction is important to you. This way, your audience will be happy not only with the product, but with the whole experience and will come back for more. The same happens no matter where you are: in a coffee shop, a bank, a clothing store or even social media.
There isn’t much difference between the real and the virtual world:
We want the interaction to be personal and give your audience full attention. The communication on social media platforms is a bit different because you can’t see the person you are „talking“ to. Still, it doesn’t mean that the client can’t be happy or dissatisfied with your business' attitude. It is why the interaction with your existing and potential customers is crucial for building your reputation on social media and in general. There are many ways to make the interaction with the audience better and more efficient.
HUMOR AND RELATABLE POSTS
People mainly use social media for socializing, exchanging news and opinions, and having fun. We use humor to attract more followers, likes, and shares by posting jokes or writing about everyday problems everyone faces in his or her life. Sharing funny content will make people relate, smile and laugh. If your followers smile almost every time they see one of your posts, they will start to look forward to seeing new uploads, and your page will become something their brain will automatically associate with the feeling of happiness.
DIFFERENT WAYS OF COMMUNICATION
There are different ways of interaction with the audience:
1. We will make sure to respond to the private messages you get.
2. We reply to the comments on the post.
3. We deal with complaints you might receive. It will show your customers that you care about the troubles they might have experienced and that you’re willing to fix them.
IMPORTANT INSIGHT AND INVOLVEMENT
Successful interaction with your audience also gives us a valuable insight into their interests, wishes, and objections. That is how we find out what they need or want to see on your page through relaxed conversations with people who comment on your posts or send you direct messages. This way start posting things that will be more interesting and attractive to your followers. It, of course, leads to more likes and shares and more potential customers. It also shows your audience that they are playing an essential role in creating the content of your page and they will surely be able to recognize it and appreciate it big time.
Creating a group with your brand’s name will let people share and exchange their experiences. Our task is to be consistent and reply to everyone because no one wants to feel neglected. We promise that every customer feels happy with the attention they get from you.