THE COMPANY PROFILE
Svetla Zbivanja is a one-person enterprise driven by a desire to create unique, uncommon and authentic clothes and decorative finery without relying on modern or traditional fashion styles.
THE GOAL
We were tasked to position the Svetla Zbivanja as one of the most original handmade clothing lines in the Serbian market. Our goal was to increase overall brand awareness, drive traffic to the websites and to get better sale results both online and offline.
THE SOLUTION
Social Media Spot developed a strategy focusing solely on Facebook to introduce the brand to the audience. Due to the specific design style extensive targeting had to be done. We used client-provided materials as our guide to creating unique strategy theme.
PLATFORMS
THE RESULTS
- impressions 743,739
- landing page visits 11,745
- reactions 9,225
- comments 756
- shares 880