THE COMPANY PROFILE
Social Media Spot has partnered with Park Lakeside Hotel, situated on beautiful Lake Ohrid in Macedonia, to create successful marketing campaign from the ground up. Our campaign included consulting, advertising, strategy and content creation.
THE GOAL
Our goal was to create brand awareness, increase interest and inspire customers, both current and potential, to visit lake Ohrid and Park Lakeside Hotel during the off-season and season as well.
THE SOLUTION
What we did is that we devised the specific content strategy to place Park Lakeside Hotel and Ohrid lake on the map of people interested in traveling as well in visiting Ohrid. All the time strategy was aimed at residents of Macedonia and also surrounding countries. We managed to significantly increase brand awareness, motivate followers in sharing their experience by either posting pictures they took from Ohrid or writing compelling anecdotes. Following all that, gradually, the number of bookings increased.
PLATFORMS
THE RESULTS
- Impressions 1,754,221
- landing page visits 18,730
- comments 1,010
- shares 1,108
- reactions 10,294