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100 SURPRISING SOCIAL MEDIA STATISTICS AND FACTS

100 SURPRISING SOCIAL MEDIA STATISTICS AND FACTS

We live in a virtual world. Social networks are the part of our everyday life. Every click, view or sign up is recorded somewhere. It is creepy and useful at the same time. Following the statistics and flow of social media networks can be very beneficial to the businesses, while personal users should be very careful what information they upload on the personal social media accounts because at some point being too much exposed proves not to be the good thing.

We have gathered for you the hundred amazing social media statistics and facts. Let’s take a look at them:

SOCIAL MEDIA GENERAL STATISTICS

1.    Total population of our planet is 7.3 billion

2.    There are 3.7 billion users on the internet

3.    Active social media users are 2.4 billion

4.    One user has average 5.55 social media accounts

5.    91% 0f brands use two or more social media channels

6.    there are 176 million new social media users comparing to last year (2016 info)

7.    every 12 seconds there is a one new mobile internet users, which makes it 1 million new active users annually

8.    60 billion messages are being sent daily on Facebook Messanger and WhatsApp

SOCIAL NETWORKS USERS IN NUMBERS

9.    4Chan – 11 million users

10.    Airbnb – 50 million users

11.    Facebook – 1.8 billion users

12.    Flickr – 112 million users

13.    Google + - 300 million users

14.    Instagram – 400 million users

15.    LinkedIn – 450 million users

16.    Myspace – 50.5 million users

17.    Periscope – 10 million users

18.    Pinterest – 100 million users

19.    Reddit – 36 million users

20.    Snapchat – 100 million users

21.    Twitter – 320 million users

22.    Wechat – 1.12 billion users

23.    Weibo – 600 million users

24.    WhatsApp – 900 million users

25.    YouTube – 1 billion users

BUSINESS STATISTICS FOR SOCIAL MEDIA

26.    People from 55-64 years of age are  2 times more likely to engage with branded content than those 28 years old and younger

27.    There is a social networks revenue of $ 8.3 billion (2015)

28.    83% of Fortune 500 companies have Twitter accounts, but only 20 of them engage actually on Facebook

29.    38% of companies plan to spend 20% of their advertising budget on social networks

30.    56 million of blogs are published every month on WordPress

31.    Top 3 marketing tactics are: blogging 65%, social media 64%, and case studies 64%

32.    On Facebook, there are average daily 8 billion video views

33.    78% of people watch online video content every week, while 55% watch videos every day

GOOGLE FACTS AND STATISTICS

34.    According to the information from 2014, Google has indexed 30.000.000.000.000 pages by that year

35.    There are a 100 billion searches on Google every month

36.    That makes 40.000 searches every passing second

37.    89.4% of all internet searches are processed by Google

38.    Those searches are made by 1.18 billion unique users

39.    50% of all Google searches are performed on mobile devices

40.    to process all these searches Google spends 0.01% of world electricity

FACEBOOK FACTS AND STATISTICS

41.    every 6 seconds someone opens a new Facebook account

42.    this makes 500.000 new accounts daily

43.    72% of US adult internet users, visit Facebook at least once a month

44.    the average number of friends is 338 per user

45.    50% of internet users who don’t use Facebook themselves live in the same household with someone that does

46.    There are about 81 million fake Facebook profiles

47.    There are 60 million business pages on Facebook

48.    40 million of them are active pages

49.    2 million pages advertise on Facebook

50.    Market value of Facebook is around $321 billion, which makes it the  5th  most valuable company in the world

51.    Facebook has 12.700  employees

52.    Mark Zuckerberg’s salary is $1 per year

53.     Which doesn’t seem the problem when the net worth is $50 billion

54.    Facebook has spent more than $25 billion for buying competitors such as Instagram, WhatsApp, and Oculus

55.    Users generate more than 4 million likes every minute

56.    350 million photos are uploaded on Facebook every day

57.    Post made on Thursday and Friday receive the most engagement

TWITTER FACTS AND STATISTICS

58.    There are 1.8 billion accounts on Twitter

59.    Only 320 million are active

60.    500 million people visit Twitter every month

61.    208 is a number of followers for average Twitter user

62.    391 million accounts don’t have followers at all

63.    Every second 6.000 Tweets are sent

64.    This makes 500 million Tweets every day

65.    77% of Twitter users feel more confident about their brand if their Tweets are replied to

66.    68.5% of medium to large US companies use the Twitter for marketing purposes

67.    Twitter’s top 5 countries upload 50% of total Tweets

68.    Twitter has 3.900 employees

69.    29.2% of social media users are on Twitter

70.    Katy Perry has the most followers -  over 87 million

71.    83% of the world leaders have Twitter accounts

72.    Twitter estimates that there are 23 million fake accounts

73.    58% of top brands have over 100.000 followers on Twitter

74.    The average Twitter user follow at least 5 businesses

75.    Companies that use Twitter for their customer service have 19% increase in customers satisfaction

YOUTUBE FACTS AND STATISTICS

76.    The most searched term on YouTube is music, and second is Minecraft

77.    Every minute on YouTube 300 hours of  videos get uploaded

78.    More of 50% video views on YouTube comes from mobile devices

79.    9% of small businesses have YouTube account

80.    There are 1.000.000.000 video views each day

81.    The average video session from mobile phone lasts more than 40 minutes

82.    You may navigate YouTube in 76 different world languages

83.    The domain name YouTube.com was activated on February 14, 2005

84.    The first video that hit 1.000.000 views was Nike Ad with Ronaldinho

85.    The highest number of views 2.5 billion had Gangnam Style by Psy

86.    Searches on “how to” videos are growing 70% yearly

INSTAGRAM FACTS AND STATISTICS

87.    Instagram has 400 million monthly active users

88.    90% of which are younger that 35

89.    The most popular food pic on Instagram is the one with Pizza, then Sushi and Steak

90.    Over 80 million photos are uploaded to Instagram every single day (https://clients.tsbdc.org/workshop.aspx?ekey=30360226)

91.    There are 3.5 billion likes daily on Instagram

92.    75% of Instagram users are outside of US

93.    30% of total internet users have accounts on Instagram

94.    The brand with the most followers is National Geographic with over 48.5 million followers

95.    The most liked photo on Instagram is the one of Kendal Jenner with 3.5 million likes

96.    Engagement with brands on Instagram is 10 times higher than on Facebook, 54 times higher than on Pinterest and 84 times higher than on Twitter (https://blog.bufferapp.com/how-to-repost-on-instagram)

LINKEDIN  FACTS AND STATISTICS

97.    There are 450 million users on LinkedIn

98.    More than 3 million companies have created LinkedIn accounts (https://www.slideshare.net/linkedin/3-million-linked-in-company-pages)

99.    The average CEO has around 930 connections

100.Only 17% small businesses in the US use LinkedIn

CONCLUSION

The number indeed speak for themselves. They indicate that the social media has arrived to stay! We reassure you that this is only the beginning of social networking era. We are the witnesses of its’ first steps. So, you are not late for the party! If you are a business owner and don’t have established social media presence of your company go ahead create one. Manage your company’s  social accounts well, and you will highly benefit from it.

 
 
 
   
 

 

 

 

 

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