THE PROFILE
John Batista Bocchino is a blogger that regards investment in health, longevity, and quality of life as the highest values. He publishes his blog posts to share health, fitness and nutrition advice from known experts. The material focuses on professional males from 40 years of age and above who are facing the most potentially debilitating risks of chronic physical and mental health risks due to their busy lifestyles.
THE GOAL
John Batista Bocchino hired us to help him reach a wider audience with his ‘weapon’ of choice - Twitter. The goal was to increase traffic to the blog; followers count, mentions, shares, likes, RTs and ultimately build the community around his blog and Twitter account.
THE SOLUTION
We placed much effort into researching topics our client was covering with his posts. We created original, highly engaging, branded content and focused on building a JBB audience. We managed to make great organic results.
PLATFORMS
THE RESULTS
- Impressions 789,954
- Followers Count 7,778
- Comments 3,129
- Reposts 2, 771