One of the best ways to promote your events nowadays is definitely through social media. While sending e-mails and talking to people personally can sometimes be exhausting and too time-consuming. It is the easiest method to reach many people and spread the word about your event almost immediately.
Social Media Secrets
Holidays are coming! Are you feeling jolly? Has Christmas spirit already found its way into your heart and your social media? So far, you’ve uploaded a new Christmas logo and a cozy-looking cover photo, but you would like to improve your holiday campaign and show your followers that your product is a must-have this holiday season. This winter, you would want to have a great marketing strategy that will bring you even more customers and make your loyal audience happy. You know that putting on your online decoration and giving your platforms incredible Christmas looks is the initial step, but where do you go from there? Here’s how to create an impressive campaign and start 2019 with success!
Focus on your customers’ wish lists... On time!
This tip implies, of course, an early start. It’s never too early to start preparing for the holidays. In August, it’s easy to forget how busy it gets in December, so it’s smart to have your strategy prepared in advance. How do you even start planning the campaign? Listen (or read) closely to your followers. Pay attention to their wishes and dreams – this way you’ll be able to create a product or offer a service that will be precisely the product or service what they need. Alternatively, maybe, you already have such a thing, so you will only need to find a new, holiday-spirited way to promote it. You can even find everything out directly – ask your followers to share their Christmas wish lists with you or have their children write letters for Santa. It’s a method to kill two birds with one stone – you will boost the engagement on your pages, and you will learn about what your audience would like to buy this Christmas.
Be generous with discounts!
The season of giving is not the right time to be cheap. It’s never the right time to be modest if you want to have loyal customers and many followers on social media. That is a perfect opportunity to offer your customers great discounts and deals, such as „buy 2, get 3rd for $1 “or „buy 1, get 50% off the price for the 2nd one“ and so on. Give them offers they can’t refuse! Present these deals on social media as your Christmas gifts for your loyal clients but remind them it’s also a chance for them to get presents for their beloved ones – everything in one place and at a bargain. They will appreciate it because you know it’s hard to afford everything at this time of the year.
Moreover, they’ll remember you next December! Also, if you want to be generous, donate to a charity and try to motivate other brands to do it as well. There’s no better time to helps the ones in need than the holiday season. This year, you can even start a new tradition that others can follow: choose a different charity each month and help them in a way you find suitable – it doesn’t have to be money, it can be your products, your time or anything else.
Prepare some special deals for your most faithful customers. It’s important to show your clients that you care about them and that you notice they’re here – on your Facebook page, on your website, in your store. Send them a gift card or a voucher for their next shopping or a special Christmas bag with some of your products. These can even be personalized, and this is even better because your followers will feel like you truly know them and that there is an actual person behind your Instagram page or Facebook profile. Which brings us to our next tip:
Emotions and family
What you want your customers to say is – Aww! So, there are two ways you can play this card. First of all, holidays are about family and everyone is planning reunions and family dinners. The ones who live abroad are coming to visit their parents. The ones who have just moved out are inviting their families over for a meal for the first time. The ones who have been fighting have decided to make up and spend the holidays together. The ones who have been in love since forever have finally decided to pop the question. These are some of the scenarios you can use to create a Christmas ad that will make your followers feel emotional and maybe even bring tears to their eyes, but also a joy to their hearts! Remind them that they should laugh, hug, forgive and surprise each other this Christmas and make them see your products or services are the perfect way to do it.
The other side of the „emotions“story has to do with you. Show your audience your human side – present your team or create a Facebook group, which feels more personal and humanized than a page. Let them see whom they’re communicating with when they leave comments and send messages to your profiles. Tell them how you feel about this year and what you expect to achieve in 2019 and invite them to share their hopes and dreams too.
Copy ideas not content
Don’t be shy – take a look at other companies’ campaigns. You’re not a copycat if you want to learn something from more experienced marketers and companies. Giants like Coca-Cola have amazing holiday campaigns that are known all over the world, and every year people are impatiently waiting for a new Coca-Cola Christmas ad to come out because it doesn’t feel like Christmas until it does. Investigate a little and try to learn something from their marketing strategy. Always focusing on happy, smiling faces, feelings, and experiences, it came as no surprise that Coca-Cola used Santa and holidays to create unique campaigns where they managed to make every single person in the world automatically associate this drink with celebrations, holidays and good times.
SEO on Social Media
Everyone seems to forget about SEO when it comes to social media – it can be critical not only for your website but also for your social media accounts if you want to drive more traffic to them. The more transactions you have – the more new followers, likes and comments you’ll get and, proportionately, your sales will increase. So, first of all, think of the keywords that can be used to describe your website and your pages. They will make it easier for your potential clients to find you in the search engine. Be careful not to name your URL something too complicated, such as numbers or symbols – use keywords and be descriptive. Ensure your content is of exceptional quality, well organized, with HD photos and with no spelling mistakes. Don’t forget internal links that will take your customers from one page to another that can be interesting to them. Also, how much time do you spend on your mobile phone? So how often do you turn on your computer? Of course, we use mobile phones more frequently, so optimize your pages and website for mobiles. Make it possible to click on any phone number and your customers will be able to call you with just one click instead of copying and pasting, which sometimes can make them give up.
Remarketing is also a good strategy for your holiday campaign. It’s already December, so you’ve had the whole year to study your audience, your ads, and other attacks and make some conclusions about what works best for them and your brand.
Emotions are powerful stuff. Whether you want to admit it or not, we are all very emotional, and it comes to light quite often. It happens not only in our relationships but also in our working environment and other areas of life where we think emotions don’t have any role whatsoever.
One of America’s favorite holidays is coming closer! Thanksgiving is the perfect time to think about all the things you’re grateful for and to plan your next steps in business.
Even if you don’t admit it to yourself, you like shopping. At least a little bit, at least when there are significant discounts. Moreover, sales! Who doesn’t want deals? Also, that feeling when you finally get home and start opening your shopping bags. Only special days can make you feel this excited... Like, for instance, Black Friday! It comes right after Thanksgiving and marks the beginning of the Christmas shopping season. Alternatively, rather, shopping spree! The frenzy doesn’t stop until December and the final gift exchange when everyone can relax and enjoy.
This summer, Instagram has introduced a new exciting feature: IGTV! It looks very much like a real TV, but it’s made exclusively for phones! It brings you a couple of new options:
First of all, it allows longer videos, which is convenient for bloggers, for example, and also lets you create fantastic vertical videos instead of the horizontal ones, which is sometimes necessary. These features also show that Instagram is keeping up with modern life.
October means fall, and fall means one beautiful thing: the holiday season is approaching! The weather is getting colder, the drinks are getting hotter, and people are starting to experience more and more shopping fever symptoms every day!
Twitter gives you a perfect opportunity to stay up-to-date very quickly on your way to work or while you’re at the gym and it doesn’t bother you with long articles. Everything comes down to 140 characters: politics, society, entertainment, culture, sarcasm, good news, and bad news. You can follow all kinds of people, companies, websites, literally everyone and everything.
Brooklyn’s Real Estate market is continuously ascending in the past decade.
Analogous to the demand at real estate industry, the number of agencies providing various listings is increasing.
Brooklyn is one of the five New York City’s boroughs that share a mainland with Long Island. Being in population in the second place, right after Manhattan, gives it the title as one of the fastest “business developing soils” of the state.
If you own business, either new or already established brand, the importance of online presence will be the ongoing trend in the next year as well. Besides web site, which is a must-have, we have to be represented on social media to achieve better interaction with existing and future clients, building our unique style, brand perception and gaining new contacts.
Nowadays, the first thing most people do when they get up in the morning is to make themselves a cup of coffee or tea and check their social media feed. Only then they`ll, maybe, go through newspapers, most likely online. That means that you and your business should be available online. To beat your competition in the sea of online companies, it takes a lot of planning, work, and effort.
INTRODUCTION TO FACEBOOK AI
As users of Facebook, we are engaged unexpectedly as a part of enormous Artificial Intelligence (AI) development project. Since I’ve been back to this social network, I have been carefully monitoring its modus operandi.
In general, interface and new possibilities do not exist or are more or less of superficial nature, but what happens „under the hood“ has been drastically altered in past two years. It is quite visible today that Facebook is using AI. Also, Facebook is at present a grand experiment which we feed with loads of data, whose contents, to the surprise of many users, are not relevant. What the background engineers are interested in is the so-called metadata or data about data.
WHAT IS SNAPCHAT?
A lot of people aren’t exactly sure how to use and what to create on Snapchat. Let’s demystify this social network. That is a social platform founded in 2011 by Evan Spiegel. It has more than 100 million active users. Just like Instagram, Snapchat is mobile use site, but unlike Instagram, there is no option to use it on a desktop. Snapchat users are millennials, mainly from 18-34 years of age, that spend daily 25-30 min average on the app.
Whether we approve or not, the social media has become the part of our lives. Four out of five Americans have one or more accounts on different social networks. Being smart on the fact that there are 2.4 billion social media users worldwide, the businesses give a lot of attention to their presence on social networks.
Social Media & Businesses
The Internet has ensured that individuals continue to do business efficiently. Through the various tools that are available on the web, a user can set up and grow their business. The social networking sites, which are at the center of the Internet, have revolutionized how individuals connect with each other throughout the world. Facebook is one of the social media websites that has had an enormous impact on people’s lives, and as a result, has been integrated into the way the businesses are conducted. It is this tool through which the restaurant industry can interact with its customer base in different ways.
We live in a virtual world. Social networks are the part of our everyday life. Every click, view or sign up is recorded somewhere. It is creepy and useful at the same time. Following the statistics and flow of social media networks can be very beneficial to the businesses, while personal users should be very careful what information they upload on the personal social media accounts because at some point being too much exposed proves not to be the good thing.
INSTAGRAM IN NUMBERS
If your audience hangs on Instagram, you are here at the right place. Instagram is the fastest growing social platform at the moment. It was purchased by Facebook in April 2012 for $1 billion. As the Facebook’s baby, you may notice that there are similar advertising rules applied to the both platforms and existing advertising bond between them. For example, while placing an Ad on Facebook, you have an option to have the particular ad running on Instagram at the same time.