Today, most of us can’t imagine a day without scrolling through Instagram or Facebook, liking and commenting on everything we like and discovering new, exciting profiles, happily becoming one of their followers. We probably don’t read the newspaper, but we can find out everything on Twitter. We don’t watch TV as much, but we can watch exciting things on YouTube. Pinterest and LinkedIn have also become our best friends - we are always hanging out on social media. That is our way of being up-to-date and finding out about new products, happenings, and people. How many times up to now have you heard your friend say: „Oh, you just have to see this new makeup brand I found on Instagram...“ and soon enough, you find yourself submitting your third order from their website. All thanks to their Instagram page and well organized social media marketing.
So, the question is – why businesses need social media marketing?
First of all, they represent an easy way to reach millions, even billions of people. Today, social networks are being used more and more all over the world, and it is "mission impossible" to find one person that doesn't use at least one social platform. Your active presence on social media allows your company and your brand to reach a significant number of potential clients and customers and raise brand awareness, which is very important, being the key element of advertising management and further strategy development. Increasing brand awareness is one of the best ways to promote your product or service and make your brand one of the most popular in the world. There are different ways to do it, such as social media contests where users will spread the word by sharing links from your page, which is why you should let professionals do their best and boost your brand awareness and increase your sale to a fantastic level.
There is also one more thing that will make you incredibly successful if you’re smart. Everyone says that social media is very impersonal and that it has turned us into strangers, that we don’t know who behind different profiles is, right? If your brand is actively present on social media, it gives you an opportunity to prove these people wrong. A happy customer is the one who feels appreciated, and one of the ways to do it is definitely personal communication with your fans or clients. You probably get dozens of private messages daily – inquiries about prices, working hours, locations, etc., and your customers and potential ones will feel satisfied if they get an answer from you! Even better if you don’t have an automatic response to everything and you take time to consider every message and request and reply to them like you really care. People can feel that, and they are more likely to use your service or repurchase your products.
This will also help you find your target audience and understand them very well, so you can make your products and services even better in the future or come up with new ones in order to satisfy your clients’ needs and obtain new faithful ones. Social media allows you, thanks to functional data analysis, to target and retarget your audience and share different content according to the results – you will find out if your fans love videos, articles, photos or something else, what makes them share content from your page, what makes them contact you and ask for details about your company.
These aspects can influence the sale increase in a straightforward way. Not only will your customers turn to you again instead of researching and finding new products, but also they will talk to their close ones about your company. And we all love recommendations and things that are proved to be good. Is there anyone we trust more than our friends and family?
We started with a question – why does your business need social media marketing and the answer was straightforward. Now, the only thing left to ask yourself is – what are you waiting for?
We offer you to assemble the team of highly qualified experts, with access to unique technologies, who will work on the new ways to find, engage, and please the customers in their unique ways.
Our team manages the significant social networks as we consider them important for online interaction with potential customers that can lead to a lifelong cooperation. That is why we will promote your active participation in online discussions within various social networks popular among your customers. Such approach helps to create additional ties to the targeting community and promote new business. Multi-functional team of writers, designers, and technical experts will work on the growth of your business online.
Attract New Customers
We monitor your business online. Besides, our team takes responsibility for the increase in impressions of average customer starting from the first days of cooperation. In this way, we attract new customers and promote your business.
Save Time
Cooperation with our team saves an average of 20 hours per week of your working time spent on social media management and online communication. We take care about new customer outreach and correspondence with them.
How does it work?
We provide you with personal account manager who becomes your representative online. The manager will become your point of contact, and the administrator of a team of writers, designers, and technicians, ready to work on your behalf and take care about your customers online. In this way, we release extra time for you to deal with other personal or professional issues.
Step by Step Cooperation
Step One
We analyze the development of your business and create an action plan and a brand kit for you.
Based on the strong sides and weaknesses of your business, we create a realistic action plan with real, measurable goals and scheduled achievements. The brand analysis will also help us to create a customized brand kit that will represent you for your customers. Brand establishment will start the implementation of a 90-day plan.
Step Two
We’ll emphasize your best qualities on the pages your customers are visiting.
Our team will get you set up on the social media pages most popular among your customers. You will be presented on the pages such as Facebook, Yelp, and Twitter. Your team will monitor the update of your photos and will work on design of customized logos to keep your business always looking attractive for the customers.
Step Three
With the help of content that addresses directly to your targeting group, we will create the basis of loyal customers for your business.
The writer from your team will work on replies to the posts on Facebook, Instagram, and Twitter to satisfy the customers and create engaging online conversations. The content of your page will be regularly updated with various info attractive for different people in your community. The posts will keep you interesting for your followers.
Step Four
With the help of exclusive technology, we will find your next customer and expand your business.
Advanced in-house technology used by our team will help to find potential customers in the neighborhood. Besides, they can help to attract them to join your business or become loyal customers.
Step Five
We guarantee the monitoring over your reputation 24/7, keeping your private life untouched.
The team of our specialists will manage your activity on the sites such as Yelp, Google, and TripAdvisor and answer all incoming reviews in swift and authentic manner. We will work on defend your business against unfair criticism and work on earning second chances among one-star reviewers to receive their satisfaction.
Step Six
We will provide you with the report on business growth and access to technology that helped its development.
Your Personal Manager will be a chain between you and your team to keep you informed about the work of the team and growth of the business. You will also have the access to an easy-to-use dashboard as a means to monitor the work of your representatives. Regular performance reports and monitoring dashboard will make you capable to review and administrate the work of our team before its completion.
Customer Service
Our cooperation starts as soon as you sign up with Social Media Spot. First, you get a dedicated Account Manager who will be helping you with whatever you need. The Manager can take calls, answer questions, and monitor the team providing you with regular reports about their work. Moreover, the Manager will help you to make some research and find solutions of difficult tasks. The Marketing Specialists team includes experts of online marketing strategies and social media trends. All the specialists are active and love diving into challenges. They will also help you to find unique and authentic solutions for your business issues.
Our specialists will teach you to work with posts on different social media pages. You will also learn to develop a deeper understanding of business’ brand and its meaning for the development of your business. Social Media Spot partnership gives you an opportunity to work with the team of highly qualified experts, which will lead your business to success.
Tracking Results
Regular reports on the growth of your business will help you to monitor and predict business development. Besides, we will provide you with access to technology capable to track progress in real time. Your Account Manager will keep you informed about the progress. Besides, you will have the access to the modern dashboard to check your progress with its help. We will collect data on every piece of content and every customer we deal with.
Experienced in business and management the members of your team will help you to analyze this data and create development plans based on it. Our cooperation is a piece of education for you. You will learn, work and have enough time to run your business. Your customers will see you active everywhere. As a result, you will receive better online reputation, more exposure for your business, more customers, and more free time.